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Search Marketing

Approach

Search marketing is about being there when the consumer needs you. Every request is an opportunity. Whether they're looking for your brand specifically, or a brand like yours, it pays to get there first. But the way we get there has changed. Mobile and social media have established themselves as indispensable parts of the mix. It's important to have an agency that knows how to put these elements to work. That's where we come in. Our cross-channel expertise, advanced analytics and home-grown technologies help make sure brands meet consumers when and where they need them. We also maintain specialized groups across the Retail/E-Commerce, Financial Services, Media/Entertainment and Travel verticals so that brands in these categories receive search expertise tailored to their specific needs.

A selection of our social marketing offerings:

Paid Search

The fact is brand seeks results, and we deliver them. We accomplish this by offering something not many can: a competitive edge. As one of only a handful of agencies on Google's SEM council, we receive early access to new products that help you stay ahead of the competition. You'll also have a edge throuh our dedicated analytics team which allows us to put big data to work and uncover new opportunities for you to grow.

Search Engine Optimization

At Lightfoot Media, we take a unique approach to SEO by using our very own measure of reach and share of voice across desktop and mobile. We explore a brand's search presence and behaviors to uncover hidden opportunities at the consumer level. Leveraging what we've learned, we create a plan that gives you ownershipover critical keywords across all platforms and devices.

Holistic Search Management

If your paid and natural search aren't working together, then they're not working as well as they could be. To make sure they do, we employ cross-channel reporting that reveals their impact on each other, as well as your overall marketing mix. We constantly watch SEO rankings and adjust SEM bidding accordingly, making sure your brand stays where it should be--at the top.